Dear reader,

Welcome! Here on this blog I will post things about my professional life as a 'creative entrepreneur'. Entrepreneur since I am currently the owner of 3 companies; designgoed, Yoowls and Studio 51. Creative since all of these companies have a great share in creative business. Let me share something about these companies so it is clear what future articles can be expected on this blog.

Read the rest of this post »

Initially, working in the so-called fuzzy front-end, only little is known about the yet to be designed product. How to get to a product that is wanted amongst users and which fits in its context?
A product wanted by users, is fulfilling a need. Needs can be expressed quite differently, sometimes latent, sometimes obviously present, sometimes in a functionality and other times as an experience. In all cases it is crucial to know who are the stakeholders and particularly what their interest is. Therefore it is very useful to know the person behind the stakeholder; what does he / she like and what does this person focus on in products? One of the means to find these answers, is by using a user probe.

A user probe is very effective to do qualitative research amongst stakeholders. A useful group in this are the end-users; getting to know these end-users can be done really well by utilizing the user probe.

Read the rest of this post »

Tijdens de Olympische Winterspelen in Vancouver wordt het IcyBath al gebruikt door de Nederlandse schaatsploeg. Dit product ontworpen door designgoed, in opdracht van IcySolutions, is ontwikkeld om sporters na hun inspanning te ondersteunen. Een sporter neemt een ijsbad met een temperatuur tussen de 7º – 15º C, bedoeld om afvalsoffen, zoals bepaalde zuren, sneller uit de spieren te krijgen en de sporter een sneller herstel te bieden. Het IcyBath is ontworpen om samen te werken met de al eerder door IcySolutions ontwikkelde IcyDip. 

Bekijk meer afbeeldingen van het product in ons portfolio.